Apple
Kindle
Kindle's display give a very busy informational approach to its display.It's lines and color scheme is nice. The orange shades complement the blue shades. However, as I gaze on I feel overwhelmed and annoyed. I feel they are trying to talk me into buying one of their tablets. I feel little or no thought was put into how the display will coincide with the product displays. One third of the display is covered by the product. I ask myself, "the Kindle Paperwhite is the best device for what? They do show contrast in their presentation of the tablet. It's lines and shapes have continuity, but I felt my eyes being drawn to the center where the writing is. I believe it more important for my eyes to be drawn to the product and not the writing in the center. The image gives me a sense of more chaos than order. I feel it may have been rushed. I feel no congnative or emotional response when I view this displays advertising for the Kindle Fire HDX and the Kindle Paperwhite.
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