Wednesday, June 4, 2014

Good and Poor Design Evaluation


Apple

Apple has always been about simplicity. Its white apple logo, with a small bit out of the side, has communicated to the consumer that they have a delicious, clean, crisp product that can improve daily life. Their two dimensional display shows contrast with the negative space being black and the positive space being white as the ipad is centered on the display screen. This creates similarity in a simple way. The white logo and the predominantly white display screen pop out and feel pure and clean. Both are in close proximity but the display gives continuity as the focus flows upward from the display to the apple logo. The display is easily seen as working well with and being grouped with the logo. This gives closure to the display and a sense of completeness.

Kindle


Kindle's display give a very busy informational approach to its display.It's lines and color scheme is nice. The orange shades complement the blue shades. However, as I gaze on I feel overwhelmed and annoyed. I feel they are trying to talk me into buying one of their tablets. I feel little or no thought was put into how the display will coincide with the product displays. One third of the display is covered by the product. I ask myself, "the Kindle Paperwhite is the best device for what? They do show contrast in their presentation of the tablet. It's lines and shapes have continuity, but I felt my eyes being drawn to the center where the writing is. I believe it more important for my eyes to be drawn to the product and not the writing in the center. The image gives me a sense of more chaos than order. I feel it may have been rushed. I feel no congnative or emotional response when I view this displays advertising for the Kindle Fire HDX and the Kindle Paperwhite.


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